There’s a clear trend evolving in social media circles – storytelling. All major platforms are working towards more ways for users to add context to their posts.
So now, Instagram has introduced another storytelling format, providing users the opportunity to share up to ten photos and videos in a single post which viewers can swipe through.
“With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Share your favorite moments of your best friend’s surprise birthday party – from setting up to when they walk through the door. Or create a step-by-step cake recipe that people can always find on your profile.” – Instagram
The drawback? Only square cropped photos are available in the new format at this stage. However, on the bright side, for business – it adds another way to express an idea and add more depth.
Yes, businesses have had access to this option for a while but the new version lets you do it in organic posts too, as opposed to just paid advertisements.
If you’re not already on Instagram, it’s a platform worth investing some time in – with over 600 million users and 400 million active on the platform every day. There’s now 5 million businesses signed up for business profiles on the platform so it’s worth investigating all the tools available.
We offer tailored Social Media Management services – find out more here.