Pinterest Introduces Advertising Tools to SME’s

As revenue potential continues to grow for Pinterest, they are now releasing a set of new advertising management tools that were previously unavailable for smaller businesses.

Pinterest is a social network that allows users to share and discover new interest by posting on Pinterest and browsing what other users have pinned.

The new advertising tools give SME’s new opportunities to manage advertisements on the platform.  Around ¾’s of content on Pinterest already comes from businesses and these tools aim to help drive conversions.

“Since people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again. These engagements drive additional free value to advertisers over time—something you can’t get on other platforms. In fact, advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign.” – Pinterest

Pinterest is also releasing some new tools for advertising targeting.  They have expanded the number of interests that advertisers can target against to 420, allowing advertisers to target potential customers.  Advertisers can also target keywords in addition to interests, with the aim of catching them at different times in which they are considering purchasing things.


They are also introducing “customer database targeting” in which advertisers can upload a customer database and then use that date to create a profile of people they wish to target.

With rumours that Pinterest is bringing video advertisements to the platform too, we’ve got a feeling we’ll see a lot more about advertising on this growing social network – follow us on Facebook, Twitter, Pinterest, LinkedIn or Instagram to keep up with the latest.


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