Prepare to See a Further Decline in Reach on Facebook
Yesterday it was announced that Facebook are changing their algorithm again and unfortunately, but unsurprisingly, businesses will face a decline in their organic reach.
Organic reach is the amount of people who see your post through unpaid distribution. So again, it seems that business accounts are being pushed towards paid posts if they wish to communicate with their whole audience.
The latest update is in response to user concerns that they’re missing stories from friends. Therefore, Facebook is changing the News Feed to prioritise updates from your friends above those from pages and publishers.
“Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. As always, Pages should refer to our publishing best practices.” – Facebook
There is however a way to manually choose to prioritise content from pages you have liked, click “liked” on the page, then “see first” and “all on”.
Speaking of which, have you liked us on Facebook yet? We keep you up to date with news and tips for managing your digital presence online…
We also recently wrote a post on How to Improve Your Organic Reach On Facebook, check out our tips to see how to combat the new algorithm.
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